Norman and I have always talked about how Physical Therapy had a branding problem. We have all this great info that we learn in our doctoral programs, yet it seems that less and less people understand what we actually do. One thing we noticed was that we were not engaging with the community. So we decided to do just that. But with what community?
As we perused Instagram Fitness and PT accounts, we realized that much of the information that was being shared was for people already invested in the fitness lifestyle.
What about to gamers? What about to nerds?
We realized that no one was really conversing with these populations and helping them to realize the importance (and fun) of movement and exercise. So we are here to do just that.
We want to be your guide.
We want to provide you with the tools and the fire to become the hero that you want to become.
